Shanghai Oriental Pearl TV Tower in Lujiazui is located in Pudong New Area on Century Avenue One. The construction was began from 1991 and finished in 1994. The main structure of Shanghai Oriental Pearl TV Tower is 350 meters high and the height of 468 meters; it is the third largest TV tower all round the world except Toronto's TV Tower of Canada and the Moscow TV tower of the former Soviet Union, and the first one in Asia. Oriental Pearl TV Tower is comprehensively used for sightseeing, meeting, exhibition, meal, shopping, amusement, lodging and TV broadcasting. It has been the symbolic building of Shanghai in 21th century. Currently, the number of passengers and tourism earnings is ranked the second place all around the world. It is inferior to French Eiffel Tower.

The revolving Oriental Pearl Restaurant is located on the upper ball 267 meters of the TV tower above the ground. It is the highest revolving restaurant in Asia. Its business area is of 1,500 square meters. It is able to accommodate 350 guests for dining. Restaurant at the same time can offer a luxury package dish and Sino-foreign self-help dish. More than 100 kinds of delicacies are uninterruptedly supplied. Simultaneously sharing delicacy with scenery with our best friends or lovers will be much too happy and romantic.

Shanghai city-history exhibition hall is also located in the Oriental Pearl TV Tower with a square over 6000 square meters. It is for history education, culture, appreciation, tour and amusement. It is an innovative display. At night, seeing Oriental Pearl TV Tower far away, the first impression is colorfulness and attractiveness with neon-light illumination.